I do think that it is entirely possible for an SEO and client to work out a pay for performance pricing structure that is fair to both. Logistically, though the tracking involved to this would add additional layers to the total process of ranking and reporting. If both the SEO and the client are willing to take that on and set parameters that are agreeable between them then by all means a fair agreement can be reached.

Personally, I would not price SEO services based on performance unless I was given 100% control over the client’s website, something very few clients are willing to hand over, and rightfully so. (This is a lesson I learned the hard way, more than once.)

I love analogies, so I’ll provide one here: Providing SEO services based on performance (without 100% site control) is akin to a dietician asking to be paid based on the amount of weight lost by a client they are consulting. The dietician may set the plan, medications, workout schedule and menu for their client, however if the client sneaks Big Macs and Ice cream on the side, lounges on the couch instead of getting on the treadmill, or adds a few extra high-carb foods into their meals, then the client is not likely to lose much, if any, weight.

If the dietician was able to monitor the client 24 hours a day and ensure that the plan was being followed explicitly, then (and only then), real success can be assured and a pay for performance pricing model would be work.

In the SEO business, there is a lot that can be done to a client’s site that is likely to gain them success. However, even in the best of circumstances limitations to what can be performed on a site are inevitable. Does the SEO have free range over the entire site or just a few pages? Do they have permission to re-design the site, reword content significantly or change the navigational structure? Can the SEO dictate to the client how they should answer their phone or respond to email inquiries?

These are all important issues that lend directly to the sales conversion ratio achieved.

Another issues with pay for performance is tracking. Does the SEO have complete access to all sales statistics, including costs, profits and overhead? If payment model is based on profits, rather than just sales, does the SEO have a say in how the client spends his/her revenue? Does the SEO also have a say in regard to pricing? This, too, can have a great effect on conversions.

Beyond that is the issue of timetables. If the SEO does a fantastic job of increasing the clients sales and profits, can the client at any time fire the SEO to start hoarding all the additional profits for themselves? A pay for performance would only be fair if the SEO was guaranteed to receive the benefits of their optimization efforts for up to 12 months AFTER they had been released by the client. After all, good SEO does have long-ranging effects, and not just on top rankings.

Once a client is performing well on search engines, many other things begin to happen naturally, that would not have happened before. The most obvious is obtaining natural links from other websites. Now that the site is known and/or popular, thanks to the work of the SEO, the snowball that the SEO had started continues to roll, and therefore the SEO should rightfully reap those benefits.

I don’t think it is impossible for an SEO to charge based on performance, and I admire those that do. There are many other pricing models that can be considered outside of what I laid out above, which some SEOs utilize. For me, however, without 100% control of the site I don’t see a workable pay for performance pricing model that is satisfactory. There is just too much that can go wrong with a campaign if the SEOs hands get tied in any way.

Stoney deGeyter is president of Pole Position Marketing, a professional search engine optimization and marketing firm providing SEO services since 1998. Stoney is also a part-time instructor at the community College in Reno, Nevada where he resides as well as a moderator in the Small Business Ideas Forum. You can read his SEM blog at (EMP) E-Marketing Performance. You can email him with any questions at stoney@polepositionmarketing.com

With promotional items there are standards: t-shirts, mugs, note cubes, calendars, magnets and keychains. Then, there is the really creative. Sometimes with a specific campaign, you may want to go above and beyond and really start a buzz about your company.

This is not to say that creativity always costs more money. In fact, a really cheap promotional item can go a long way if the right message is attached. For example, the first idea stems from a friend of mine who worked at a career school. She is ever so quirky and wanted to create a fun item for an upcoming career fair.

Backscratchers

Whose back doesn’t itch? That’s when Donna came up with the idea to get backscratchers printed with this saying: “Itchin’ for a new career?” and then the school’s name. Her boss through she was brilliant and approved the item. The idea was fun and simple, and it worked. People circled around the gymnasium carrying bags full of literature and actively scratching their backs. It helped that her booth also was giving away some bigger items that required people to fill out entry blanks, which kept people at the table longer. The item caught on, that everyone wanted one, even those from competing schools and businesses.

This idea can be applied to any type of industry:

Mortgage/Real Estate- “Itchin’ for a new home?”

Car- “Itchin for a new car?”

Lawn care- “Itchin’ for greener grass?”

The list is endless- just insert your product after itchin’!

Chocolate Bars

There are many candy companies that will print any message you’d like on a candy bar. Unlike other items, this is one that will not last long. However, the item is still memorable. Try putting the message, “The sweet smell of success….” on it and tie it in to what you are offering. They actually will get to taste is as well, which could also be a way to write your message. (”Are you tasting success?”) Either way, this is something that everyone will enjoy and is sure to get a call of thanks. (Just make sure they aren’t allergic!)

Umbrellas

You will be graciously thanked for saving a hairstyle and new blouse when one of your clients remembers that the umbrella you gave her is under your seat. This is one item that is sure to save the day, as well as keep your logo literally in front of dozens or hundreds of people- depending on where the user is walking! Or perhaps one of your clients will keep it in his golf bag, and if it rains while on the course, other golfers will get a peak at your message as well. Some promotional items fair well just sitting somewhere, but an umbrella is something that can be used for years to come. I once got an umbrella for signing up for a newspaper subscription- and this was one of those nice big golf umbrellas- and I still have it! (It had the paper’s name and comic strip characters all over it.) Umbrellas fan out to be pretty big, which means ample space to display your logo and message! There are mini-fold up umbrellas up to larger golf umbrellas. (And, there are even hat umbrellas!) An umbrella is also a form of protection, so companies with a protection-theme (insurance, security, healthcare, etc.) could get extra mileage out of this.

These are just three unique ideas that maybe you never thought of. There are many more creative ideas out there to make your promotional item be effective and stand out from the rest!

Cindy Carrera is a freelance creative author who’s written numerous articles about PR including: business promotional items, custom promotional products and wholesale promotional items.

Wouldn’t you like to know all the Internet marketing
“secrets” that have made me the man I am today?

I live in a house way too big for my beautiful wife and
myself. We eat three square meals a day and can snack
anytime we feel like it! We drive our luxurious Cavalier
to the beach and swim anytime we want (when I’m not busy
making money on the Internet and the beach is not closed
because of E. coli levels or ice fishing).

It wasn’t always this way. I remember just about fifty-two
short years ago when I had no clothes. The doctor had to
wrap me up in a blanket. But I applied myself for decades
and finally starting making money on the Internet.

Did you hear about the guy that made fifty million dollars
in one day on eBay? Peanuts! If you want to make really
huge amounts of cash from e-commerce, listen to a guy who’s
been there.

Why should I tell you (a perfect stranger) all my tricks
of the trade? Why don’t I just keep the information to
myself and make a ton of cash with that knowledge?

These are good questions. This proves that you are thinking
and that people on the Internet are not stupid or gullible.

The real reason I am sharing this information is because
I like people. In fact, I like you. I consider you one of
my closest friends because you are interested in my one
passion, Internet marketing. The fact that you have read
this far proves your interest. Because you are so smart and
motivated, I want to help you.

The fact that I am going to release only 5,000 copies of
my Internet marketing “secrets” at $5,000 a pop, for a cool
$25,000,000, has absolutely nothing to do with money.

You see, I don’t really need the money. We only have three
more payments to go on the Cavalier. My fridge is full of
Canadian beer. So, money is obviously not my prime motivation.

My charging you $5,000 for my Internet marketing “secrets” is
my way of giving back to the community. Really, I’m doing all
this to help you because I want to leave behind a legacy.
I want people to say (after I’m dead and have no clue
about what’s going on) what a great philanthropist I was.

By the way, the lawyer at the legal clinic said I should
tell you two words: “Earnings Disclaimer”.

Even though anyone as smart and motivated and good-looking
as you is sure to make billions on the Internet working two
or less hours a week, he insisted that I tell you. (Aren’t
these creative types hilarious?)

He says: “There is no guarantee that you will make any
money. Some persons are stupid, lazy and ugly and have
zero chance of success.”

What a party pooper!

RESOURCE BOX:

J. Stephen Pope, President of Pope Consulting Inc.,
has been helping clients to earn maximum business
profits for over twenty-five years.

For profitable Work at Home Small Business Ideas,
visit http://www.yenommarketinginc.com/

We’ve covered the first two steps, now it’s time to go to step three.

Conversational Recruiter: “Okay, Bob, here’s the question. I work with people who have an interest in making extra money from home, but don’t have the time, or the money, to get started in a business.”

Conversational Recruiter: “When I talk to people, like yourself, there is usually one of two reasons people don’t want to talk to me. First, they are rich, and don’t need any extra money. Or, second, they already are involved in something, and it’s spinning off money so fast they are thinking about starting their own bank.”

Conversational Recruiter: “Which is it for you, so I can cross you off my list?”

Surprise. We asked the prospect two questions designed to disqualify them. What’s a prospect supposed to say to this? This is a modified Menu Move. We call it that because we don’t give the prospect a valid answer to choose from…they have to come up with that on their own.

The prospect could tell the truth, or the prospect could lie and pick one of the two options we gave them. But remember, this is a lead. They filled out a form to find out more information on business opportunities.

If they do decide to lie, and believe it or not, some of them will (that’s not true… most of them will lie) then we should be prepared for that. We have a lot of options to choose from, so let me give you just one way we could handle this:

Prospect: “I do have something I’m involved with, and I’m happy with how it’s working.”

Conversational Recruiter: “I’m surprised. I thought, for sure, it you were going to pick the other one.”

Prospect: “No. I’m far from rich.” [he’s starting to slip]

Conversational Recruiter: “But you are doing extremely well with your home business.”

Prospect: “It’s going very well.”

Conversational Recruiter: “It’s perfect?”

Prospect: “Well, nothing’s perfect.” [uh-oh, ol’ boy may be in trouble here]

Conversational Recruiter: “I don’t understand.” [let’s let the prospect dig themselves into a deeper hole]

Prospect: “Well, my income has been flat the last few months, and I’m getting a little concerned.” [check - we are only a couple of moves from checkmate…if we use what we call Fade Moves, he will start beating up his opportunity and will be more than willing to look at something else]

What if the prospect tells the truth and says, ‘neither’? It could happen. What we don’t do is go in for the kill. We use what we call a Fade Move, and get the prospect to invite us to have a discussion about our opportunity. Here’s how that would sound:

Prospect: “Is there a third option?”

Conversational Recruiter: “I’m not sure I understand?” [again, let the prospect talk himself into inviting us over]

Prospect: “I’m not rich, and I don’t have a successful home business.”

Conversational Recruiter: “But you’re not looking for a vehicle to make extra money, are you?”

Prospect: “Well, yes, I am. Do you have something that will work for me?” [that sounds like an invitation to me, but we better make sure]

Conversational Recruiter: “I’m not sure if this is something that you would be interested in. Could you tell me what you are looking for, and I can tell you if this might be a fit?”

Prospect: “Sure. I’m looking for…” [that’s an invitation]

Now the prospect will start giving us his buying criteria. If we honestly have a match, then we have a qualified prospect.

No matter how you are working your business, at some point you are going to have to have a conversation with your prospects before they will make a decision to get involved with you. Conversational Recruiting is an innovative, highly effective, and revolutionary technology to help you achieve the success you deserve.

When you finally have a prospect on the phone, are you giving yourself the best chance of recruiting that person? Are you losing prospects that would join you, if you were saying the right things? Why not develop the skills of a master recruiter? The skills are within your grasp. Conversational Recruiting is the fastest way to gain them.

Ed Forteau & Kevin Paschke are the Creators of http://www.ConversationalRecruiting.net considered by many top MLM income earners to be the Best MLM Training Course ever developed. Sign-up for their Free 15 Advanced Mini-Course and see for yourself.

In marketing, U.S.P. is the acronym for unique selling
proposition. The USP process answers the distinct question: “What distinguishes your product or service from similar products or services, even businesses as a whole?” After continually battling my wits using other recommended USP models, I developed my own — a list of 50 questions — that gave me the same results, but faster. [For simplicity,
allow the word product to mean service as well.]

First, select an equal, or as closely matched as possible,
playing competitor. Even if you sell apples, be careful in
choosing your comparison. A Granny Smith apple is different from a Winesap. Even though both are a snack, each taste different and cook different. If you think there aren’t any equals, be mindfully open, somewhere there is a close match — guaranteed.

Second, gather whatever product information is available –
print or electronic. Lay the material out in singles for
easy viewing. I like to color code, using highlighters,
each set of USP characteristics. For instance, yellow for
features, blue for the benefits. Later, when I’m ready to
compare the apples, I use the abbreviations S and D for
similar or different to mine. Poorly written material will
produce limited results in your analysis. If this occurs,
record their limitations and choose another player. Later,
use this error list as a checklist against your own created
material.

If you are a new player, select a player with fewer than two
years in business or with the same number of selling
products, otherwise, you will be working under “measurement stress.” Measurement stress pleases the inner critic but will challenge your focus, energy, and your commitment.

Third, answer the following questions to create a list of
their unique selling points:

1. How long have they been in business?
2. Where is the product on the maturity line? Is it a new
product, old, or somewhere in-between?
3. Are there any business stories they tell? What type of
story is it and how do they use it?
4. What is the size of their business? What are the
advantages or disadvantages to their size?
5. Highlight all the product’s benefits.
6. What product stories do they use? How and when do they use them?
7. Identify and list the features the product offers.
8. What features are least important to the buyer?
9. What features may be assumed to be there but are not
stated?
10. How is each feature used by the buyer?
11. Why would buyers see the feature as desirable? Examine
one by one.
12. What is their price?
13. Where is this price in line with other similar products
in the marketplace?
14. What emotional needs/desires does the product meet?
15. What customer physical needs or desires does their
product meet? Even services meet some needs and desires.
16. Does the product sell better at different times of the
year? If so, when, where, and why?
17. Does the competitor have an office? Any advantages to that location? How about their website location or domain name advantages? Disadvantages?
18. Where are they advertising the product? Find and keep
copies on file.
19. Do they have a media kit? Obtain a copy.
20. What are the product’s demographics?
21. What type of customer care services do they offer?
22. Do they offer any special type of advice?
23. What is the guarantee or warranty for the product?
24. How does the product get into their customers hands?
25. How fast do they fulfill their orders?
26. What type of questions and answers do they offer to
consumers about the product?
27. How long does it take for them to answer “contact us”
type of questions? Submit a few to find out.
28. What are their payment options? Is there room for
expansion?
29. What is their customer service policy?
30. List the number of ways their customers can contact
them? Test and track each one.
31. What are their “available” (contact/support) hours?
Their time zone?
32. Do they offer product discounts? What must a buyer do to earn them?
33. How do they ship? What are the advantages and
disadvantages of each method?
34. Do they offer any value-added incentives seen from the
customers point of view (freebies, documentation, support,
newsletters, ebooks, or other items)?
35. Do they offer purchasing gifts? Are they one-of-a-kind
type or generic? What needs to occur to receive one? How
often do they change and why?
36. Brainstorm a list of unique, customer-valued gifts,
that they don’t offer.
37. What special qualities do their employees contribute to
the product?
38. Do they offer any type of training?
39. What would make you excited about selling their
product?
40. What do their customers say about the uniqueness of
that product?
41. What statistics do they have on the product that shows,
not tells, its uniqueness?
42. Do they have any celebrity endorsements?
43. In what ways does the product change buyers life style
or shift their mindset?
44. How long does their product last with consumer use?
45. Where is the product in the economic trend line? Is it
at the beginning or end?
46. How frequent does the company change a feature on the product and remarket it as an update? Examine the product’s history and look for patterns.
47. How fast can consumers obtain the product?
48. Were they the first to develop this product? When was
it developed and first marketed?
49. What are the advantages and disadvantages the product holds in the marketplace now? How is that different then when it first appeared?
50. Where are the product distribution locations? What are
the advantages and disadvantages for each?

Always remember, people are attracted to restaurants with
full parking lots. The perception is…if lots of people
are eating there, it must be good. This is why all
restaurant employees are encouraged to park out front. A
good USP process will provide the support you need to gather the information needed to fill your parking lot.

***************
SPECIAL NOTE: Side Bar available at:
http://www.abundancecenter.com/articles/USP.htm. Contact author for text copy.

For copy of FAB form:
http://www.abundancecenter.com/Forms/Subscribe.htm

***************

Catherine Franz, a veteran entrepreneur and CEO of Eagle
Communications, resides in Virginia and is a syndicated
columnist, radio host, International speaker, and master
life and business coach. A form, titled FAB, for available
in the forms section at: http://www.abundancecenter.com.

It’s Father’s Day, Valentines or your friend’s birthday. Whatever the occasion is sending them greeting cards is one way of letting them know that you remember them. But aside from being used for personal purposes, greeting cards can also be used in business as a marketing strategy.

Being a good boss and business owner does not merely mean providing good compensation to your employees, being in good relationship with your customers and getting a lot of profits. It also means being able to get in touch with them during simple occasions. So let’s say it’s the birthday of one of your employees or a customer’s wedding day, sending them greeting cards is one way of letting them know that they are important and that their loyalty and support are always remembered.

Here are a few things to consider when making your own greeting cards. First, as much as possible handwrite your message and sign your name under it. This way the recipient would feel more valued and appreciated. Second, send the card when the customer least expect like. Sending it during widely celebrated occasions such as Christmas can make the recipient to overlook it. Instead, send it during their birthday or when you heard that their daughter or son got married. Avoid also including your logo in the greeting card to make it look less like a promotional material. Keep in mind that a greeting card is a personal note to the recipient so as much as possible you would want it to have a personal touch.

If you do not know what to put in the card imagine sitting across your friend in the kitchen or in a restaurant. Think of the usual conversation that you have. After giving your usual how-are-you line, think of the conversation that follows. It can be about current events, latest news about your high school classmates or how good the weather has been in the past days. From this you can develop the message that you want to include in your card. Remember to keep it simple, quirky and funny. Remember also to use the right words. Just like talking to your friend across the table, greeting cards can also bring the right impression or ruin your reputation.

You do not need to be wordy in the card or an expert writer to compose your message. As long as you are genuine in your words that is all that matters.

For comments and suggestions kindly visit Greeting Cards Printing Full Color

Affiliate marketing question - Should you join every affiliate
program you can find or just a few?

There are many thousands of affiliate programs on the net that
you can join. Every man and his dog is running one. But how do
you decide which ones to join?

There are two trains of thought in this area. First you can take
the scatter gun approach, which is quite popular on the net, and
join as many programs as possible. This ensures that at least
SOME of them will pay off. Well, that’s the theory.

The other alternative is to take the shot gun approach. Join
some leading affiliate programs in just a few areas and put more
effort into each one. Do some affiliate marketing research by
reading as many articles on the subject as possible. This way
you can narrow down your candidates.

Well, as always there are pros and cons to both but why not do
what everyone else is not doing. It seems to me most sites are
taking the scatter gun approach. For example: We have 3,000
affiliate programs listed on our site. We have the largest
selection of affiliate programs!

Why not focus? Find your own niche. Find a particular area that
you are interested in.

Example: Perhaps your interest is in selling rare papyrus from
Egypt and you find there is only one affiliate program dedicated
to this. You join. You focus your affiliate marketing strategies
on this product. You are not thinking about selling papyrus from
Egypt one minute and then long distance phone calls the next.
With fewer products and services you are able to focus more
energy and effort onto the products and services that you have a
genuine interest in. You may even be considered an expert in
this particular area because of your knowledge.

There are many webmasters doing just fine with their hundreds or
even thousands of affiliate programs, but the market for the
scatter gun approach now appears to be cluttered.

This is where the specialists enter. The new breed of webmaster
that focuses on particular products or services. Alternatively
your focus may be on one area, and selecting only the
best-selling, highest-paying commissions for that field. Then
you target your affiliates with high level affiliate marketing
techniques. Now there is room for the specialist to succeed.

Target your affiliate programs.

Pick just a few.

Concentrate all of your time into marketing these programs
- because you are so passionate about the product or service you
are selling, you will drive more targeted traffic to your
affiliate program.

About the Author

David McKenzie of http://www.brisney.com For great
ideas on promoting your web site or marketing your affiliate
programs subscribe to our Free twice monthly newsletter by
sending a blank email to mailto:brisney@brisney.com

Links are much like referrals in the real world. When you hang out with people smarter than you then this in turn will eventually make you smarter because of your company which in turn will give you more perceived value. Referrals or links have 3 very important things in common: more people you know the better, the more quality people you know the better, and not knowing everybody the better.

For example, starting out in business you probably did not know alot people. But as you got more buyers, your territory of influence becomes wider. Thus giving you the ability to recommend them to others. With links, it is the same way. Link popularity is dependent upon the number of incoming links you have, therefore giving your web site more exposure and higher rankings.

On the internet, links work the exact style. A link ( referral ) from an .gov is thought more to be more convincing because of the source, therefore giving you a great recommendation. Be real choosy of the type of links that you accept.Accordingly if you commence hooking up with shady people then your website placements will go lower.

Furthermore be conscious to the fact that if you get a huge amount of friends over night, then bells and whistles start going off and your website usually gets penalized by the search engines.

At Magnetiks, a Houston internet marketing company should help you build your interconnections regularly over time therefore ensuring continued web presence on the internet.

Finally here’s an easy way to make money online. I’ll show you exactly how to make a recurring monthly income of $5,280 in as little as 12 months. And I will use very conservative numbers.

First find and join an excellent company that pays you at least $20 for every person that signs up through your link. Make sure they have great products and an amazing salespage. And preferably a company with a proven track record that’s been around for awhile.

Then invest $100 every month promoting your link for this company. You can always invest more if you want to get faster results. Spend this money placing solo ads in ezines that are related to business opportunities. You should be able to get at least 1 new sign-up for every $50 you invest. (This is very a conservative number)

Now keep investing the $100 monthly plus reinvest all your profits that you get from your new sign-ups. You will use this money to send out more solo ads. And just keep repeating this every month. It may be a little slow at first but it will pick up momentum in a few months. And by the end of the year you will be investing and making lots of money.

In fact at the end of 12 months you will have made $17,360 minus $1,200 = $16,160 profit. And you’ll be receiving a recurring monthly income of $5,280. Again the above numbers are very conservative. Your results can be a lot better depending on your copy writing skills. (I got 15 new sign-ups my very first month)

Now this is just the beginning. Just think how much more money will you be making by the end of the second and third year?

Be sure to track all your advertisements so you’ll know exactly which ezines are good performers. You don’t want to waste money sending ads to underperforming ezines.

Also when you find a good ezine you may want to send another ad a week later because you can get as good or better results the second time around.

Another good idea is to communicate with all your sign-ups. Help them anyway you can and show them how they can be successful too.

If you can find someone that has a list of good ezines to advertise in then you can save yourself a lot of time and money.

I believe the hardest and most important step will be finding the right company to promote. Take your time and make sure it’s a winner before you start investing your hard earned cash.

How can I be so sure this system will work? I’m glad you asked. It will work because I’m making money doing this right now. And if I can do it then you can do it too.

If you follow these steps you will agree that this really is an easy way to make money online.

Discover my favorite company and receive my personal proven ‘Ezine List’ for free. Plus see every advertisement I use and the ‘Test results’. Visit: http://www.direct-profits.com

Copyright 2006 Quick Turn Marketing International, Ltd.

Following are 19 rules you can use to write headlines that will reach out and force the prospect to read your website and sales letter.

1. Your headline must offer somethign that your target market wants very badly.

2. Your headline must include something of self interest to the reader.

3. If your product is new or improved, say so in the headline.

4. Do not just invoke curiosity in your headline, you must also include something of interest to the reader.

5. Avoid negativity in your headline. Always turn the negative into a positive statement.

6. Your headline shoudl suggest a quick and easy way to achieve the benefit(s) stated.

7. Your headline should be believable.

8. Determine what would make you buy your product, and then try to incorporate that idea into your headline.

9. Avoid making your headline so short that you don’t get the main point across.

10. Avoid clever headlines that makes the reader think “how clever.” Cleverness rarely gets people to read your web page or spend money.

11. Avoid headlines that sound dead, or like they should be at the bottom of the statue like “To Server Humanity Better…”

12. Suggest in your headline that your copy contains useful and valuable information.

13. Use your headline to reach out and grab the reader’s attention.

14. Avoid hard to grasp headlines that require the reader to think about what you are saying.

15. NEVER trust your own reaction to your headlines. Instead, get the reaction of someone else.

16. If you emphasize a word in your headline, make sure that word means something and is important.

17. Remember that large type words act as a stopper. They get people to stop and pay attention, so choose the best words that will get the most attention.

18. Don’t let an artist or layout person decide which headline words to emphasize. An artest thinks in terms of color contrasts and tones, not in terms of making money!

19. Avoid writing an ad that attracts the wrong people. Make sure your headline attracts the people that are most interested in what you have to offer.

If you will follow these simple guidelines for writing your headline copy, you will be more likely to have a successful headline and a successful ad! Take some time right now and look back over these guidelines.

Then, try to write your own headlines. When you have a few that you think are wonderful, run them by a friend. If that friend asks to see the rest of your copy, you know you have written a true killer headline.

Dan Lok is widely known as “The World’s #1 Website Conversion Expert!” But what do you care? Well, if you rush over to his site… I think you’ll come to your own conclusion that he’s the real deal when you see how much FREE (yet extremely valuable!) profit-producing info he’s giving away. Check it out now at: www.WebsiteConversionExpert.com